Blog – AARM Executive Intelligence Alerts

AARM Executive Intelligence Alerts

March 2nd, 2010. – By: Samantha Kane

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• IWCO Direct Agrees To Acquire Transcontinental Direct US Operations • Long-Term Brand Relationships Sacrificed For Short Term Efficiency • Professional Certification in CRM

This months copy of Executive Intelligence Alerts is sponsored by Kane-MacKay and Associates.

AARM is a worldwide network of business associates and executives who are deeply involved in Marketing, CRM and related subject areas.

Originating in 1996 as The Association for the Advancement of Relationship Marketing/Relationship Management; AARM for short; AARM today taps into over 15,000 individuals in the Relationship Marketing arena worldwide with major representation of 58% in the Senior Executive category and 42% middle management.

AARM created the original CRM Professional Certification Program and industry designation (P.CRM) to which major organizations send their key personnel for Professional Training and Certification in CRM.

Over the years, the term CRM has become synonymous with Customer Relationship Marketing and Customer Relationship Management. Both are true. The marketing to, and the management of customers or clients and the ensuing relationships, is crucial to success in virtually any company today. It’s been proven time and time again. AARM gives people everywhere the opportunity to network, gain knowledge into Best Practices in relationship marketing and to be recognized via the unique P.CRM certification program for their experience and practice of all things CRM.

For your copy sign up at http://www.aarm.org/CM/

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